Samegrelo is one of the richest and most beautiful regions of Georgia. The diversity of landscapes creates a perfect natural surrounding for caving, canyoning, kayaking, trekking, biking, hiking, bird watching and other activities. Samegrelo is known in the whole of Georgia for the richest and oldest horse riding culture and sports. Stunning views of subtropical forests, limestone canyons carved by emerald streams and charming architecture makes it hard to leave this western land of the Megreli people. This distinctive sub-group of Georgians has their own language and ancient culinary and winemaking traditions.

Samegrelo is located in the Samegrelo–Upper Svaneti administrative region in western Georgia. This region borders with the Imereti, Racha–Lechkhumi and Kvemo Svaneti regions to the east. To the west is the Black Sea and to the south is Guria region. The region borders the Russian Federation in the north.
The total area of this administrative region is 7500 square km, which comprises 10.8% of the territory of Georgia. The administrative centre of the region is Zugdidi.
According to the administrative division, the Samegrelo region consists of 8 municipalities: Abasha, Zugdidi, Martvili, Mestia, Senaki, Chkhorotsku, Tsalenjikha, Khobi and two self-governing cities, Poti and Zugdidi.

Samegrelo has a great history and exceptional beauty. There are hundreds of architectural treasures from ancient times that remain preserved. Among them are religious buildings, churches, monasteries and castles. Besides Georgian, Megrelians speak their own language, which has no alphabet and belongs to the group of Kartvelian languages.